234&That / Product photo cleanup
Your phone photos, turned into a clean white catalogue.
234&That turns the product photos you already have — shot on a shelf, a bed or a shop counter — into clean white-background catalogue images, with the lighting rebuilt and the product left exactly as it is. Sold by how much of your catalogue we cover, delivered in one to four days.
Real client work: Overalls
Overalls is a Lagos leather-shoe brand run by architects — people who notice a 4px error. Their catalogue was shot on shop shelving. We moved each shoe onto white seamless and rebuilt the light, without redrawing the shoe: same last, same colour, same hardware, same stitching.
Packages
- Trial — up to 5 images, one product line. See it work on your own stock first.
- Starter — up to 12 images.
- Catalogue — up to 30 images.
- Full catalogue — up to 60 images, with a per-image rate beyond that.
We price by coverage rather than per photo because the work is in each new product type and in getting usable source photos, not in the fourteenth image of the same loafer. Each package is a fixed price, invoiced in full on commissioning. Ask for the current packages on WhatsApp.
What makes a usable source photo
- One product per photo, the whole product in frame.
- In focus, with enough light to show the true colour — daylight from a window is ideal.
- A single angle. Plain background helps but is not required.
A photo that cannot carry the transformation — blurred, cropped through the product, too dark — is re-shot at the client's cost rather than guessed at. Guessing is how a product photo ends up showing something you do not sell.
Where the images go
Your website, Instagram and WhatsApp catalogue, Jumia and Jiji listings, and printed lookbooks. If your website is the thing letting the photos down, we build fast websites too — Overalls' store at overallsbrand.com is one of ours.
Questions
Can you put my product photos on a white background?
Yes. We lift the product off whatever it was shot on — a shelf, a bedsheet, a table — and place it on white seamless with a soft contact shadow and rebuilt studio lighting. The product itself is not redrawn: same shape, colour, hardware and stitching.
How is it priced?
By how much of your catalogue we cover, not per image: packages for up to 5, 12, 30 and 60 images, and a per-image rate beyond that. Each package is a fixed price, invoiced in full on commissioning. Ask on WhatsApp for the current packages.
How long does it take?
One to four days depending on the package. A trial set of five is usually back within a day.
What photos do I need to send?
One clear photo per product: plain background if you can, a single angle, in focus. A phone is fine. A photo that is blurred, cropped through the product or too dark to show its colour cannot carry the transformation, and has to be re-shot.
How many revisions are included?
Two revision rounds per image. Further rounds are quoted separately.
Is this the same as your fashion editorials?
No. Editorials replace the whole photograph — a model, a setting, new light. Product cleanup changes only the background and the lighting, for retailers who need a consistent catalogue on their website, Instagram shop or Jumia listing.
Send us your site. We'll tell you what's wrong with it, free.
A two-minute recording of your own site loading on a phone, with the three things that would fix it. No pitch first.
WhatsApp +234 708 188 9364 or email enquiries@234andthat.com