234&That / AI visibility in Nigeria
Get your business named when Nigerians ask ChatGPT instead of Google.
When a customer asks ChatGPT or Gemini "who's the best…", the answer is a short list, not ten blue links. 234&That gets Nigerian businesses onto that list by fixing the things AI assistants actually read — your website, your Google Business Profile, your reviews and your mentions in the press — and measures it honestly.
Why this matters in Nigeria now
Google launched AI Mode on 21 August 2025 with Nigeria as one of three African test markets, and AI Overviews have shown in Nigerian results since October 2024.³ Nigeria, South Africa and Kenya together account for roughly 60% of Africa's ChatGPT users. A growing share of "who should I use" questions are now answered by an assistant before anyone clicks a link.
The levers American guides recommend — Yelp, ThreeBestRated, Expertise — have little or no Nigerian coverage. Here, your own website and Nigerian press carry more of the weight.
What we do
- Your website, made readable. A page that says plainly what you do, where, for whom and how to buy, server-rendered so AI crawlers see all of it. Business websites are the largest single source ChatGPT cites for local businesses.¹
- Google Business Profile, complete. Categories, services, hours, photos and a review routine. Google's AI Mode composes local answers from the same data as Maps.
- Mentions where they count. Nigerian press, directories and "best in Lagos" style lists — off-site mentions predict AI visibility about three times better than backlinks.⁴
- Content that answers the question. Direct answers, real numbers and named sources — the only tactics with a controlled study behind them.⁵
- Monthly tracking. A fixed prompt set run across ChatGPT, Gemini, Perplexity and Google AI, reported as frequency over time.
What we refuse to sell
No guaranteed citations and no "your AI rank is #3" dashboards. AI answers change from one run to the next — repeat ChatGPT answers to the same question share only about a fifth of their cited sources.² A fixed rank cannot be measured, so we do not sell one. We also do not charge for llms.txt or schema markup as AI levers: 97% of llms.txt files received no requests at all in Ahrefs' study, and adding schema showed no lift in AI citations.⁶ We add both for free.
How it is sold
- Starter Pack — the groundwork for a business that has none: a simple site and a Google Business Profile, set up.
- Audit — where you stand across ChatGPT, Gemini, Perplexity and Google, and what to fix first.
- Audit + fix — the audit, with the fixes done.
- Retainer — monthly work and tracking.
Each quoted as a fixed price; smaller engagements are invoiced in full on commissioning. Ask for a quote on WhatsApp.
We do this to our own site first
This website is the proof of concept. It is server-rendered for crawlers, scores 100/100 on PageSpeed Insights' mobile test with its main content showing in 1.1 seconds, publishes its method in plain text, and carries original research that other sites can cite. We are tracking whether it gets named when people ask AI assistants for Nigerian web studios, and will publish the result here.
Questions
What is AI visibility?
AI visibility is whether your business is named when a customer asks ChatGPT, Gemini, Perplexity or Google's AI Mode for a recommendation — "best dentist in Lekki", "who builds websites in Abuja". The AI answers with a short list. If you are not on it, the customer never reaches your site.
Is GEO (generative engine optimisation) real?
Partly. The one controlled study, from Princeton and IIT Delhi (KDD 2024), found adding statistics lifted visibility in AI answers by up to 41% and citing sources by up to 115% for lower-ranked pages. But AI answers are unstable: SparkToro found identical brand lists in under 1% of repeated prompts. Anyone promising a fixed "AI ranking" is selling something that cannot be measured. What reliably helps is the groundwork that also serves Google: a clear website, a complete Google Business Profile, reviews, and mentions in the press.
How much does AI visibility cost in Nigeria?
At 234&That it comes in four forms: a Starter Pack for businesses starting from nothing, a one-off audit, an audit with the fixes done, and a monthly retainer for ongoing work and tracking. Each is quoted as a fixed price; smaller engagements are invoiced in full on commissioning.
Does llms.txt or schema markup get you into ChatGPT?
Not on current evidence. Ahrefs found 97% of llms.txt files received zero requests in a month, and a matched-control study found no lift in AI citations from adding schema markup. We add both because they cost nothing and help classic search, but we do not charge for them as AI levers.
How do you measure whether it worked?
A fixed set of 20–30 buyer questions, each run several times, logged out, across ChatGPT, Gemini, Perplexity and Google AI Overviews, reported monthly as how often you are named — a trend, never a position. We also track branded searches and enquiries, because that is where AI recommendations actually show up.
Sources
- BrightLocal, 800 local-business queries in ChatGPT: 58% of sources business websites, 27% business mentions, 15% directories.
- SparkToro and Gumshoe, 2,961 runs across ChatGPT, Claude and AI Overviews, published 28 January 2026; Parse, ~693,000 answers, March–April 2026 (21.2% cited-domain overlap).
- BusinessDay — Nigeria, Kenya, South Africa testbeds for Google AI Mode in Africa.
- Ahrefs, 75,000 brands: branded web mentions r=0.664, backlinks r=0.218.
- Aggarwal et al., "GEO: Generative Engine Optimization", KDD 2024, arXiv 2311.09735.
- Ahrefs llms.txt study, 137,210 domains, May 2026; Ahrefs schema study, 1,885 pages vs 4,000 controls.
Send us your site. We'll tell you what's wrong with it, free.
A two-minute recording of your own site loading on a phone, with the three things that would fix it. No pitch first.
WhatsApp +234 708 188 9364 or email enquiries@234andthat.com