234&That / Instagram & Facebook ads
Instagram and Facebook ads that open a WhatsApp chat, not a form.
234&That builds and runs Instagram and Facebook ads for Nigerian businesses — click-to-WhatsApp campaigns that open straight into a chat with you. Creative is included: static ads and short product films made from your real product photos. You own the ad account and pay Meta directly; we run it and report what every naira did.
What you can order
- Creative pack — ten static ads made from your product photos, ready for your own campaigns.
- Films and statics — three short product films plus ten statics.
- Setup and monthly management — account and pixel set up properly, campaigns built and run, a report every month. Our most chosen option.
- Ad account audit — for ads you already run: where the money goes, and a written list of fixes.
Fixed prices, quoted after a short brief. Ad spend is paid by you to Meta and is never marked up. Ask on WhatsApp.
Why the ad is only half of it
An ad that sends people to a site that takes eleven seconds to load is paying Meta to show your competitors' customers a white screen. Click-to-WhatsApp skips the slow site entirely — but the chat still needs answering. That is why ads here are usually sold with a WhatsApp front desk that replies in seconds, and, when the site is the problem, a fast website. Test your site's speed free.
The product stays the product
Ad films and statics are made from your real product photos. We change the setting, the light and the motion, never the product itself — the colour, shape, hardware and finish your customer sees in the ad is what arrives. The same rule runs through our product photo and editorial work.
Questions
What are click-to-WhatsApp ads?
Facebook and Instagram ads whose button opens a WhatsApp chat with your business instead of a website or a form. For most Nigerian businesses they convert better than a landing page, because the customer is already in the app they use to buy.
Who owns the ad account?
You do. The ad account sits in your Meta Business portfolio and you pay Meta directly. We build the creative, run the campaigns and report on them; if we stop working together, everything stays with you.
How much should I spend on ads?
Enough to learn something within two weeks. We agree a test budget with you before anything runs, and the monthly report shows what each naira returned — chats started, cost per chat, and sales where you can tell us them.
Do you make the ad creative?
Yes. Static ads and short product films made from your real product photos — the product is not redrawn or altered — so the ad shows what the customer will receive.
Can you audit ads we already run?
Yes. An ad account audit looks at targeting, creative, tracking and what each campaign is actually costing per enquiry, and ends in a written list of fixes.
Send us your site. We'll tell you what's wrong with it, free.
A two-minute recording of your own site loading on a phone, with the three things that would fix it. No pitch first.
WhatsApp +234 708 188 9364 or email enquiries@234andthat.com